Agenda and minutes

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Venue: The Lecture Room, Lancashire Records Office, Bow Lane, Preston

Contact: Sam Parker  Tel: 01772 538221 Email:  sam.parker@lancashire.gov.uk

Items
No. Item

1.

Welcome and Apologies for Absence

Minutes:

The Chairman, Edwin Booth, welcomed all to the meeting.  Apologies for absence were noted from Professor Mark Smith.

2.

Declarations of Interest

Minutes:

None

3.

Creating a New Brand Identity for Lancashire's Enterprise Zones pdf icon PDF 7 MB

Presented by:

Ruth Connor, Marketing Lancashire

Simon Turner, Freshfields

Minutes:

Simon Turner, Freshfields and Ruth Connor, Marketing Lancashire gave a presentation on the creation of a new brand identity for Lancashire's Enterprise Zones.

 

A summary was provided of the work undertaken to create designs for logos and marketing material for the four Lancashire Enterprise Zones.  This included cluster naming options and naming options for each individual zone.

 

After considering the various options, the Enterprise Zone Governance Committee expressed a preference for Cluster Naming Option 1 – Lancashire Advanced Manufacturing & Energy Cluster (Powering Success). 

 

With regard to the specific logo route, the Enterprise Zone Governance Committee agreed to use logo route 1.1 which was the different shapes and colours logo in Museo Sans font.

 

With regard to the names of the individual sites, Councillor Simon Blackburn advised that the preference of Blackpool Council was to include the word "Airport" within the Blackpool Energy Enterprise Zone.  The Committee debated this suggestion and concluded that various marketing and promotional campaigns would be undertaken to advertise the various industries and activities operating within each zone.  The majority of the Committee expressed a preference to retain one key word within the zone names.

 

It was noted that all stakeholders (including the local authorities) will be consulted on the naming exercise before a final decision is taken.

 

Resolved:  The Enterprise Zone Governance Committee

 

(i)  Noted the presentation regarding the brand identity for Lancashire's Enterprise Zones

 

(ii)  Approved that Cluster naming option 1 – Lancashire Advanced Manufacturing and Energy Cluster (Powering Success) was the Committees preferred naming option.

 

(iii)  Approved Logo route 1.1. as the Committees preferred design style; and

 

(iv)  Noted that the final naming of each Enterprise Zone would be subject to consultation with all stakeholders.

4.

Date of Next Meeting

27th October 2016, at 2pm, Cabinet Room B, County Hall, Preston

Minutes:

It was noted that the next Enterprise Zone Governance Committee was scheduled to be held on 27th October 2016, 2pm, Cabinet Room 'B', County Hall, Preston.