Developing a Strategic Marketing Proposition for Lancashire
Decision status: Recommendations approved
Is Key decision?: No
The LEP Board agreed to consider this item first.
Ruth Connor, Chief Executive of Marketing Lancashire, presented a report (circulated) on the development of a marketing strategy for the Lancashire Enterprise Partnership.
Updates were provided on the developing Lancashire Economic Narrative which was due to launch on 9th November 2016 at an event due to be attended by Andrew Percy MP, the Northern Powerhouse (NPH) Minister.
In addition updates were provided on the marketing and communications strategy for all the LEP work streams, including City Deal and Enterprise Zone. It was noted that the main forthcoming promotional opportunities for 2017 included Place North West City Deal event (7th February 2017), Northern Powerhouse Conference (21st/22nd February 2017), MIPIM Cannes (14th to 17th March 2017) and a date to be determined for the Insider's Business of Lancashire Conference.
Resolved: The LEP Board
(i) Noted the contents of the report.
(ii) Approved the proposed approach to continuing to develop a strategic marketing proposition for Lancashire, as set out in the report; and
(iii) Noted that the Chief Executive of Marketing Lancashire, as the LEP's Media Communications and PR lead, will continue to provide regular updates to the LEP Board on the strategic marketing outputs.
Report author: Andy Milroy
Date of decision: 08/11/2016
Decided at meeting: 08/11/2016 - Lancashire Enterprise Partnership Limited