Decision details

Marketing and Communications Update

Decision status: Recommendations approved

Is Key decision?: No

Decisions:

Ruth Connor, Chief Executive, Marketing Lancashire presented a report (circulated) which provided an update on Marketing and Communications activities since the last LEP Board.

 

It was highlighted that Place North West was scheduled to be held on 7February 2017, the Northern Powerhouse Conference from 21-22 February 2017 and MIPIM Cannes is scheduled to be held from 13-17 March 2017.  The LEP will be represented at all events.

 

The Board also viewed the recently produced "We are Lancashire" promotional video which Board members stated was an excellent, well produced video that showcased Lancashire.

 

Resolved:  The LEP Board:

 

(i)  Noted the contents of the report.

 

(ii)  Approved the proposed approach to continuing to develop a strategic marketing proposition for Lancashire, as set out in the report; and

 

(iii)  Noted that the Chief Executive of Marketing Lancashire, as the LEP's media, communications and PR lead, will continue to provide regular updates to the LEP Board on strategic marketing and communications activity and its outputs.

Report author: Kathryn Molloy

Date of decision: 31/01/2017

Decided at meeting: 31/01/2017 - Lancashire Enterprise Partnership Limited

Accompanying Documents: