Decision details

Startegic Marketing and Communications Update Report

Decision status: Recommendations approved

Is Key decision?: No


Ruth Connor, Chief Executive, Marketing Lancashire Limited presented a report (circulated) that provided the LEP Board with an update on the development and delivery of strategic marketing and communication strategy for the LEP.


Of particular discussion was the LEP attendance at MIPIM International in Cannes.  It was reported that the event had gone well and that partnering with Manchester enabled the LEP to not only be a part of a 230 plus Manchester delegation of leading professions in the property development sector but also raise Lancashire's profile with international investors, UK institutions and government bodies.  LEP Directors asked if in the future it would be possible for Lancashire to have its own stand, Ms Connor agreed this was a future aspiration but for now the benefit of working with Manchester whom have the experience of attending the event for a number of years was invaluable.  It was agreed to consider all options on work on a proposal for LEP Board approval in due course.


Resolved:  The LEP Board:


(i)  Noted the contents of the report.


(ii)  Approved the recommendation that Lancashire attend the MIPIM International Exhibition and Conference in Cannes in 2018, with options to be presented to a future LEP Board meeting in accordance with section 3.3. of the report.


(iii)  Approved the recommendation to continue to develop a strategic marketing proposition for Lancashire, as set out in the report in section 3.10 by extending SKV Communications' PR and Media contract for a further 12 months; and


(iv)  Noted that the Chief Executive of Marketing Lancashire, as the LEP's Media, Communications and PR lead, will continue to provide regular updates to the LEP Board on strategic marketing outputs and activity.

Report author: Kathryn Molloy

Date of decision: 28/03/2017

Decided at meeting: 28/03/2017 - Lancashire Enterprise Partnership Limited

Accompanying Documents: